Why Communication Within a Business is Important
Businesses rely heavily on communication. Establishing a business communication strategy is pivotal. Communication strategy is as equally important as the other areas of your business. Because people have preferences in information reception, various strategies of relaying information must also be utilized to ensure that the message is understood.
Anticipate your audience’s response while preparing your message. What information will they most benefit from? What would they pick up and how can the info they learned be applied? The following are three major strategies for an effective business communication.
1. Walk around the halls. Organizations perform for development and profit. Most often, employees working attitude is directly proportional to achieving the goal. One way to ensure better employee morale is the technique of strolling around the halls and sections. While walking around, learn more about your staff, express appreciation and try to learn more. This is not micro-managing, this is designed to convey that you are present, engaged and available for any concerns. Business owners who rough it out with employees when they walk the halls often reap the rewards of their hard work.
2. Conduct “Town Hall” meetings as it is a great avenue for providing and receiving information. This communication strategy is particularly useful in resolving employee concerns, updating product information, providing training and more. It also sets the mood for celebrating reached goals or discussing any needed improvements.
3. For staff who are visually-oriented or those assigned in satellite offices, they would appreciate having business newsletters or broadcast emails. This technique is best utilized as a recording tool to formalize discussions in other informal settings, as well as to quickly disseminate information.
Business communication can be done with different strategies. We have only covered the most common ones. Other communication strategy options include staff meetings or team-building. More options include using Internet or Intranet for faster and more convenient communication.
As you prepare, keep in mind those people or teams you should be working closely with, and consider the problems and intent of the message. Check where your business communication skill is at this point and always work for improvement.
How can you assess what is working and what is not? Create a simple survey that employees can answer with confidence. Some sample questions to ask are:
1. Share your thoughts about the current company goals set by management.
2. Do you get job feedbacks? How frequently do this happen?
3. Can employees reach the management when they have questions or concerns?
Questions such as these and more are what you should be inquiring from your staff. Your patience and determination will be tested but keep in mind that in the long run. it is your company that will benefit.
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