Most visitors to the Internet use the search engine to locate a product or service.
And as a content provider I also am pleased that Google continually tries to separate the wheat from the chaff. But I do think from the perspective of the web content providers, SEO is as simple as black and white. There will always be ways to exploit any particular algorithm, but Google is a multibillion dollar company with an army of engineers who know exactly what they’re doing. So employing sketchy SEO tactics may work in the very short term, but if you’re engaging in these practices, you’d better bet that Google will outsmart you.
I think it’s better to first spend time creating quality content that actually increases user value, then later (if necessary) add a little SEO for the search engines. I couldn’t agree more; trying to “trick” Google with sketchy SEO tactics may appear to work in the short term, but the Google engineers will catch on and then penalize. Let’s face it, creating quality content (text, images, video, interactive polls and ratings, etc.) that meets or exceeds users needs is much more gratifying anyway – both for the content provider and reader. SEO doesn’t haven’t to be all that complicated so I am glad to know you found this Hub to be understandable.
Hi ktrapp, u have a good imagination power.panda and penguin, it really works.thanks for making SEO so simple. Harinarayan – I’m pleased to know that the “black and white” word picture helped simplify SEO for you. Drspaniel – Smiling at this hub is quite a compliment, seeing that the topic of Google SEO usually has the opposite effect on people. Hopefully, the black and white idea (panda and penguin) keeps the idea to avoid black hat SEO and employ white hat SEO in the forefront of people’s minds. Off-page SEO involves other types of marketing tactics, like getting links to your hubs.
It always has good information, and why not get the SEO information we need straight from the horse’s mouth. In my opinion, if there’s not quality content that reader’s care about then there’s no sense in worrying about off-page SEO. The only thing I did was focus on on-page SEO and write solid content that I knew readers were looking for. I had never heard of black and white SEO but I see the difference from what you’re talking about. Raincitygirl – Thrilled to know this Hub is helping you get started with understanding SEO. This service model is different from the traditional ways services are availed.