Valuable SEO Tips for your Cleaning Company Site
Back in the day, offering highly specific services like professional cleaning was a lucrative business that never really had that much of a competition. So if you owned one several decades back, you probably didn’t need any marketing strategy to get a hold of every customer in your area.
However, things have changed quite fast today. Considering the fact that you already have a lot of competition these days, it only means you have no other choice but to invest in a marketing campaign to be sure you can keep up or stay ahead of your competition. And obviously, the most cost-efficient means to market your services is by building a website and launching a search engine optimization campaign to go along with it.
So, if you really want to come up with an optimized website for your company, you need to follow these SEO strategies:
Focus on Local SEO Strategies
It’s so easy to come up with website where you showcase your services, your company’s background, achievements, and a contact form for visitors to reach out to you. But what you don’t know is that building a website isn’t enough. You have to focus on optimizing your website in a way that it will appear in the search engine results pages when local customers search for services you’re offering. Because you’re catering to a specific local area, it only means you can’t waste your resources on building a website that seeks to cover the entire nation.
Make Good Use of the Right Keywords
It doesn’t matter if your business offers residential or office cleaning services or maybe both; the thing is if you want your website to be the portal of your success in getting clients online, you need to work with the right set of keywords.
How About an Optimized Content Hub?
A content hub is actually an area or page on your website which centralized the content for easy access and viewing for the visitor and potential client. An integral part of this content hub is a blog, which is your primary tool for handing out valuable information to your visitors on a consistent basis. Although SEO has seen a lot of changes in the past years, it’s no secret that content remains king.
SEO and Social Media are Inseparable
Lastly, whenever you launch an SEO campaign, you need to understand that social media presence must be part of it. There is no doubt that the most effective and fastest way to build presence and increase visibility for your cleaning company is by way of making social media profiles showcasing it, including Twitter, Facebook, Instagram, LinkedIn, and others. The fact is social media remains to be the most effective SEO strategy in terms of building relationships with customers.