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If a SEO firm practices what I call benign SEO than their clients will have a better chance of long term success with Google. SEO has its own ecosystem of companies who spend their day trying to unravel the vagaries and ambiguities of Matt Cutts’ speech and find if a true algorithmic change in Google’s organic search engine has occurred. An SEO company should also spend time on its own and run tests itself.
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Positive reviews from clients they have handled before will also go a long way in telling you the company capabilities. It is always better to look at what previous clients have to say about the services offered by your company. When seeking assistance from an SEO company, it is not given that you will wish to continue with the services in the future. The two are very important in SEO marketing. Fortunately, there are ways wherein we can identify a scam SEO company. Our SEO is forward thinking.
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