Search Engine Optimization is a process of marketing that involves optimizing website so that the presence is recognized by an increase in the instances in the search engine results that are displayed as a response to the query typed in the search box by a user. Martijn Kojer also hosts the web robots page , which created standards for how search engines should index or not index content. By default, if information is on a public web server, and people link to it search engines generally will index it.
Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest.
How to choose the right keywords, how to analyze your competition, what site submission involves and how it is best accomplished, when and why and how to monitor your search engine ranking, complete with search engine optimization tools and aids.
In 1998 Looksmart tried to expand their directory by buying the non commercial Zeal directory for $20 million, but on March 28, 2006 Looksmart shut down the Zeal directory, and hope to drive traffic using Furl , a social bookmarking program. All major search engines have some limited editorial review process, but the bulk of relevancy search engines marketing at major search engines is driven by automated search algorithms which harness the power of the link graph on the web. In fact, some algorithms, such as TrustRank , bias the web graph toward trusted seed sites without requiring a search engine to take on much of an editorial review staff. The Philosophy of Writing for Search.
For example, search engine marketing firms that specialize in video search might not be a good firm to use for search engine advertising, and vice versa.